Markgong Fall/Winter 2024 / FW24 at Shanghai Fashion Week entitled THE HEARTBREAK CLUB
âCarrie waking up and taking the subway on New Yearâs Eve so that Miranda doesnât have to eat Chinese food by herself, showing up in a sequined hat and fur coat (sorry not sorry-ish) with âAuld Lang Syneâ playing and pulling Miranda close to tell her âyouâre not aloneâ gets me every single time.â âMark
It is no secret that Mark Gong is a Sex & The City enthusiast; the series not only influenced his teenage years but also serves as his comfort food for the soul during introspective evenings. After a recent heartbreak, Mark found solace and inspiration in the memorable New Yearâs Eve scene from the 2008 film for his Markgong FW24 Collection. Instead of using personal relationships as creative materialâsince not everyone can be like Adele or Taylor Swiftâhe chose to celebrate the friends who helped him move on, those steadfast friendships that are just a phone callâor rather a textâaway.
Channeling âthat friend,â Mark took inspiration from Carrieâs iconic sleep-chic attire for the Markgong Fall/Winter 2024 collectionâs muse. In that unforgettable movie moment, Carrie wears a fur coat over a silky sleepwear set, accented by a pearl necklace, a sequined hat, and sparkling accessories, all completed with heels. In a moment of pure authenticity and vulnerability, she revealed her true self, enveloping it in resilience. For the details of the Markgong Fall/Winter 2024 collection, Mark played with themes of being both dressed and undressed, opulent and intimate, strong and vulnerable. This narrative of contrast and authenticity is reflected in the luxurious yet cozy juxtaposition of tailoring, outerwear, and intimate apparel. Mark blends his admiration for Carrieâs style with a personal story of companionship and transformation, capturing the essence of navigating lifeâs emotional landscapes with both humor and sophistication.
The Markgong FW24 lineup celebrates the brandâs heritage while boldly exploring new territories, painting a comprehensive and dynamic portrait of femininity. Mark combines the collectionâs core elementsâleather jackets, belted accessories, and shoulder-padded suitsâwith the introduction of French lace, sheer tulle, and satin pajamas, symbolizing the harmonious duality of strength and tenderness.
This seasonâs craftsmanship shines through in beaded embroidery, innovative details like straps and rivets, and the brandâs iconic M symbol, rendered with advanced techniques and playful 3D adornments. These elements collectively underscore a playful narrative of empowered femininity, seamlessly blending the bold with the delicate.
The accessories capture the GONG GIRL spirit with high boots featuring slender heels, wild furry textures, and delicate satin and feather sandals, complemented by berets and retro bags. This Markgong FW24 collection, a continuation of the MARKGONG narrative, pays homage to the urban womanâs journeyâboldly pursuing professional ambition while cherishing the unwavering support and softness found in private moments with close friends. Mark Gong tells a story of friendship, resilience, and the intricate dance between public and personal life, day and night, armor and intimacy. The Markgong FW24 collection embodies a blend of humor and sophistication, with the setting evoking the magic of a NYC winter night.
âThis collection is my love letter to the legends in my life who just happen to be my crew. It dives into our shared tales, maybe bits of your own saga too. Before, Iâd nod to the illustrious women I looked up to, but now? I get it. The real MVPs are the ones sharing pizza on my couch. Iâve been through the emotional wringer, gave my all, and came up short. But whoâs always pulling me out of those pits? My squad, no breaks, no quits. So, this seasonâs not about love gone sour; itâs a toast to sisterhood, my rock-solid tower. This is for the ones who hold me tight, for all the squads out there shining bright.â âMark
Images by MARKGONG
Styling: Alvin Yu | Styling Assistant: Orch Leong | Art Dirctions: Luo Kai Xi @sweettomaoto | Art Assisant: Jinnnyx, 97, jingchen | Model Casting: Babygiants | Hair: Issac Yu (SalsaStudio) | Make Up: Valentina Li (Studio Visuelle) | Show Director: Wei Xiao @WI-MODE | Show Director Team: Tang Jie, Hao Hao, Yao Yao @WI-MODE | Production: Qing Qing | Production Team: Cong Cong, Qiu Zi, Leah, Rena | Runway Images: The Shoot | Runway Video: Harry Wang | First Look Photographer: Volta | Behind the Scene Photographer: Wan Jin | Runway Music: RUI HO (R8ven Studio) | PR: BOH Project | US Press: REP Agency | Special Thanks: LABELHOOD @LABELHOOD | Special Thanks: Her Sense
